Coca-Cola lights up Malaysia's largest billboard

Covering over 11,500 square metres, the giant LED billboard featured imagery from Coca-Cola's advertising library. The billboard ran from 4 - 17 November.

"Coke wanted a campaign large enough to create disruption and consideration for the brand," said a campaign spokesperson. "Being the first company in Malaysia to light up a high-rise building was a good way to mark the launch of the 'Buka Coca-Cola, Buka Semangat' (Open Coca-Cola, Open Inspiration) campaign."

Agencies who worked on the campaign include Ogilvy & Mather, Universal McCann, Westcoast PR and Arachnid.

"Immediately after its premiere, user-generated videos on YouTube and comments on Facebook and Twitter surfaced. It snowballed from there, going viral online," added the spokesperson. Today, the official video on YouTube has over 27,000 hits.

Credits:

Managing director Mahesh Neelakantan (Ogilvy Action)
Creative director Nuno Lemos (Ogilvy Action)
Creative group head Kay Chin (Ogilvy Action)
Art director Hafidz Othman (Ogilvy Action)
Associate account director Cindy Lim (Ogilvy Action)
Account manager Syed Alwi (Ogilvy Action)
AV director Eric Yan (Ogilvy Action)
AV producer Loo Seng Tuck (Ogilvy Action)
Film director Brandon Loh (Passion Pictures)
Partner/producer Zureen Zulkifli (Passion Pictures)
Group consultant (WestCoast) David Ong-Yeoh 
Senior consultant (WestCoast) Koh Mayanne 
Business director (Universal McCann) Rina Low 
Senior media planner (Universal McCann) Tan Gim Sue 
Media planner (Universal McCann) Lavend Ng 
Associate account director (Arachnid) Janice Kok
Social media services executive (Arachnid) Charissa Chin 
Account manager (Arachnid) Beelie Kong