Mar 31, 2010

China Construction Bank | Money Smart | Hong Kong

China Construction Bank (CCBA), along with TVB and media agency OMD, has developed a 'Money Smart' campaign to promote a positive image of wealth management in Hong Kong.

Two infomercials are set to launch between Monday and Friday on television, and will be supported by digital platforms. Through the TVB’s MyTV website and a TVB minisite for CCBA, the episodes will launch in four phases focusing on topics including ‘Time’, ‘Tool’, ‘Strategy’ and ‘Portfolio’.

The campaign also invites local celebrities to share their views on how they plan for the future. OMD suggests that CCBA is taking a proactive stance to reach out to the people of Hong Kong. The agency adds that moving the project online also helps to reach a wider audience base and helps consumers access the information wherever and whenever they please.


China Contstruction Bank TVB Money Smart
China Construction Bank TVB Money Smart
Credits:
Project Money Smart
Client China Construction Bank Asia
Media agency OMD, Hong Kong
Managing director Jackson Kwok
General manager Caroline Chan
Group head Kenix Lai
Exposure Television, online


Related Articles

Just Published

7 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

7 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?

15 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

15 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.