Ben Bold
Aug 8, 2022

Captain Morgan introduces new 'Spice on' positioning

Global campaign a a precursor for brand activations later in the year.

Global campaign a a precursor for brand activations later in the year.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Related Articles

Just Published

3 hours ago

In the age of AI, standing still is moving backward

AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.

3 hours ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

13 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

14 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?