campaign crash course
How Unilever Thailand's cookie-cutting exercises are paying off
CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.
Campaign Crash Course: The power of a good reputation
In this lesson, GWI provides a five-minute tutorial on the importance of brand building, establishing a good corporate perception, why brand reputation matters in times of crises, and what consumers expect or desire from brands.
Campaign Crash Course: Festive advertising
In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.
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Campaign Crash Course: Building loyalty with Gen Z
In this lesson, Twitch provides a five-minute tutorial on revamping the 4Cs marketing model to demonstrate how brands can better cultivate brand affinity and love among Gen Z.
Campaign Crash Course: Leveraging retail media networks in APAC
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
Campaign Crash Course: Optimising your ad campaigns with retail data
In this lesson, The Trade Desk provides a five-minute tutorial on how advertisers can make sense of shopper data.
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