retail media
Why marketers are falling short on retail media this festive season
Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.
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Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
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Why are retail media networks gaining traction in APAC?
With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.
Retail is fastest-growing digital media channel globally, Group M report reveals
It is expected to represent 15.1% of global ad revenue this year.
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Grab integrates OpenAI technology into its platform
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
Google tests offsite retail media capabilities within Search Ads 360
Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.
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