PARTNER CONTENT |
Mars CMO Bruce McColl speaks with Campaign about the future of marketing and how data and mobile change (or do not change) the business of marketing.
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The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.
The campaign has been created by Madrid-based Lola MullenLowe.
EssenceMediacom X was the incumbent agency.
The account is currently handled by IPG Mediabrands.