Partner Content
Staff
Jul 12, 2016

Campaign at Cannes interview: Tencent's Steven Chang

Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.

PARTNER CONTENT

Campaign Asia-Pacific brand director Atifa Silk talked with Chang about the following topics:

  • The performance and prospects of the China film market
  • How people in China are consuming video content including feature films
  • Data from Tencent's platforms, including daily users and the number of minutes people spend on video on desktop versus mobile.
  • How Tencent is approaching its own content-creation efforts and promotion of video content. 

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

'All polish, no punch': Adland reacts to Jaguar’s rebrand

3 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

4 Jaguar defends rebrand amid ‘vile hatred’ online

Tributes for Lisa Ronson, beloved wife, mother and CMO

5 Tributes for Lisa Ronson, beloved wife, mother and CMO

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

8 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

9 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

Tencent and Iqiyi lead China's streaming revolution
Oct 3, 2024
Nikita Mishra

Tencent and Iqiyi lead China's streaming revolution

Alibaba, Tencent beat forecasts with strong results
May 17, 2024
Minnie Wang

Alibaba, Tencent beat forecasts with strong results

Women to Watch 2023: Zoe Chou, Tencent
Feb 14, 2024
Staff Reporters

Women to Watch 2023: Zoe Chou, Tencent

Just Published

40 Under 40 2024: Matthew Zeng, DSTNCT
7 hours ago
Staff Reporters

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

Nunn Media climbs to $42.8 million in wins, leading Australia's independent media scene
The Knowledge
8 hours ago
Elena Lewis

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

Igniting the spark: A how-to-guide for finding inspiration in project ideation, while embracing your identity
14 hours ago
Huitzilli Oronia

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge
1 day ago
Staff Reporters

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.