Partner Content
Staff
Jul 12, 2016

Campaign at Cannes interview: Tencent's Steven Chang

Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.

PARTNER CONTENT

Campaign Asia-Pacific brand director Atifa Silk talked with Chang about the following topics:

  • The performance and prospects of the China film market
  • How people in China are consuming video content including feature films
  • Data from Tencent's platforms, including daily users and the number of minutes people spend on video on desktop versus mobile.
  • How Tencent is approaching its own content-creation efforts and promotion of video content. 

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

2 Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

3 Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

4 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

PHD holds the top spot in the final APAC media league of the year

5 PHD holds the top spot in the final APAC media league of the year

Do the latest holding company results signify a shift towards media first?

6 Do the latest holding company results signify a shift towards media first?

Why gender-equality campaigns need to go past mushy sentimentality

7 Why gender-equality campaigns need to go past mushy sentimentality

Beloved global creative leader Ari Weiss dies at 46

8 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year

10 Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year

Related Articles

Tencent and Iqiyi lead China's streaming revolution
Oct 3, 2024
Nikita Mishra

Tencent and Iqiyi lead China's streaming revolution

Alibaba, Tencent beat forecasts with strong results
May 17, 2024
Minnie Wang

Alibaba, Tencent beat forecasts with strong results

Just Published

Tit for tat: Dentsu Thailand fights gambling with gambling
1 day ago
Staff Reporters

Tit for tat: Dentsu Thailand fights gambling with ...

Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.

Why gender-equality campaigns need to go past mushy sentimentality
1 day ago
Staff Reporters

Why gender-equality campaigns need to go past mushy ...

IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
1 day ago
Minnie Wang

'It's never been a better time': BBDO's global ...

In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
1 day ago
Rahat Kapur

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.