Ad Nut can't quite say what ties these three very different spots together. But see if you don't agree that they all feel like they belong together and that they come from a brand/agency tandem that knows exactly what it's trying to do.
The bra spot above is probably Ad Nut's favourite, for its sheer bodaciousness. But this one, focusing on cooling, is stunning in a different way.
And the final one of the threesome, while hewing to a more conventional lust-in-denim kind of storyline, nonetheless left Ad Nut wanting more.
Ad Nut thanks the ad nuts at Campaign UK, who covered this work first (and included the creative credits).
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