Apple has released the fifth instalment of its “Apple at work” series.
"The Underdogs: OOO (Out Of Office)" follows a scrappy team from the US on their first overseas business trip, racing against the clock to launch a product for a demanding client, played by actor Christopher Mintz-Plasse.
The comedic work was created by the tech company’s in-house team and directed by Mark Molloy through Smuggler LA.
Using the same cast from previous stories in the series, the film takes the chaotic colleagues to Thailand. It highlights the challenges of the modern workplace and shows how using Apple’s products can help the team work together to overcome obstacles, to the tune of Matthew Wilder's Break My Stride.
Apple's suite of products and features – predominantly Mac, iPhone, iPad and Vision Pro – are on full display and solve challenges of translating, 3D design, room check-ins and group video calls. The film aims to demonstrate that businesses can "work from anywhere", words that are plastered on a building towards the end.
“Guest appearances” from Slack, Microsoft Excel and Adobe Illustrator are also credited.
The ad is running on YouTube, paid digital, social media and the Apple website.
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