Staff
Feb 22, 2021

All-star creative panel: APAC on the world stage

VIDEO FROM SPIKES ASIA X CAMPAIGN: APAC is now in a strong position to effectively lead the world in creativity. So what needs to happen for the region to truly show up on the world stage?

This session was broadcast during Spikes Asia X Campaign at 2:05 pm on February 22, 2021.

APAC is now in a strong position to effectively lead the world in creativity—it is leading the world in economic growth, e-commerce, and Covid management to name just three areas. So what needs to happen to reverse the recent decline in creativity as measured by Cannes Lions for instance, and for the region to truly show up on the world stage? 

Speakers:

Philip Thomas
President & Chairman
Ascential Marketing | LIONS

Tara Ford
Chief Creative Officer
DDB Sydney

Yasuharu Sasaki
Executive Creative Director
Dentsu Inc Japan

Malcolm Poynton
Global Chief Creative Officer, President Creative
Cheil Worldwide

Rajdeepak Das
Managing Director India and Chief Creative Officer
Leo Burnett

See all our Spikes Asia X Campaign coverage:

Source:
Campaign Asia

Related Articles

Just Published

31 minutes ago

What makes holiday ads truly effective in APAC?

Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

1 hour ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

2 hours ago

Nearly half of marketers eyeing budget cuts: Totem ...

TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.

1 day ago

November APAC advertiser of the month: Taobao, ...

The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.