Ad Nut
Apr 13, 2022

Anne Hathaway and Roger Federer are wasted in tourism ad

In this cleverly written spot, the two A-listers are irritated ambassadors for Switzerland Tourism.

In a new film for Switzerland Tourism, long-standing ambassador Roger Federer was roped in to promote the country’s many lavish landscapes. And this time, he brought in Hollywood actor Anne Hathaway.

However, the two A-listers get an unpleasant surprise as they are shown the final film: The picturesque sceneries of Switzerland have upstaged them as the two stars are but mere specks in the film. "We look like ants," Hathaway proclaims. Federer and Hathaway become irritated as each crew member begins to justify the magic and purity of each frame. It's all very funny. Ad Nut thinks it’s nearly as good as this now-classic Switzerland Tourism ad featuring Robert De Niro.

The short film is part of a global campaign to promote the Grand Tour of Switzerland, which is a 1643km-round-trip through Switzerland.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Women to Watch 2024: Meet the exemplary women in ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.

11 hours ago

Women to Watch 2024: Catherine Zhu, Interone & DDB

As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.

11 hours ago

Women to Watch 2024: Bee Leng Tan, The Ascott and ...

Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.

11 hours ago

Women to Watch 2024: Chhavi Lekha, IndiGo

Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.