The move is part of an initiative to rejuvenate the AIA brand in the city. Its specific Facebook page for the concert, which will feature BEAST, 4Minute and APink, has grown from a totally non-existent fan base to having more than 5,300 likes in less than two months.
Jan 1, 2013
AIA organises 'flash mobs' in HK to plug sponsored K-POP concert
HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Feb 9, 2024
Why Hong Kong's AIA Carnival is becoming a ...
Sep 12, 2024
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
Jun 12, 2024
Philips plays spot the difference with lookalike ...
.png&h=268&w=401&q=100&v=20170226&c=1)
Just Published
20 hours ago
Asia-Pacific Power List 2024: Ronald Wong, Tam Jai ...
Ronald Wong brings his marketing prowess to one of Hong Kong's most iconic restaurant chains, TamJai SamGor, bringing the brand to a global stage
20 hours ago
Why brands in China are entering the podcast world
Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
21 hours ago
The politics of trade and its impact on advertising
The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?
21 hours ago
TikTok rivals Google with launch of its own search ...
The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.