PHD's Chris Stephenson discusses how AI and VR will impact CMO roles and agency structures, as well as how marketers will face off Virtual Personal Assistants in the sales funnel.
| PARTNER CONTENT |
The rise of big data has shifted the game in media planning and advertising. Campaign Asia's Atifa Silk speaks to Chris Stephenson, Head of Strategy and Planning APAC of PHD about how AI and VR will impact the agency structure, the necessary skills for CMOs in this new world and how marketers will face off Virtual Personal Assistants in the sales funnel.
Read more on the PHD Predestination hub.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
