artificial intelligence
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The AI energy crisis: Who bears responsibility?
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
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Text-to-video in advertising: Where are we now?
While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.
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ChatGPT maker OpenAI to open office in Singapore
The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.
Meta launches AI accelerator programme in Singapore
The company also provides a first look at its text-to-video model, Movie Gen.
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Is advertising still a viable career for young people?
Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.
Will AI kill the health influencer?
As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.
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