A ‘greenwashed’ ad unlike any other

This insurance ad features a car accident, but the emotions attached to such a scene—such as worry or panic—are absent. You see, the colour green is said to make one calmer and can reduce stress and anxiety.

In a new film by Roojai Online Insurance, two brothers are involved in a car accident but remain unfazed amid the direness of the situation. Even when a set of green kangaroos emerge in the scene, the human characters are noticeably oblivious. Ad Nut very much enjoys the deadpan humour here.

In another film by the insurance company, a character involved in a car accident is encouraged to lower her voice to ‘save her ears’. The same set of kangaroos appear in this spot—perhaps more creepily in this one.

CREDITS

Chief Creative Officer: Thasorn Boonyanate

Creative Director: Rook Floro

Copywriter: Worrawan Chailert, Supalerk Silarangsri

Art Director: Pattanapond Ketrathon, Narakorn Puechngen, Todsapon Sripuvatanik
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Executive: Pornchanok Wuttitanakorn
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Project Manager: Thananya Tagoporn

Agency producer: Yada Buachan

Production Company: Factory01
Film Director: Wuthisak Anarnkaporn
Film Producer: Warunthorn Charnjitkusol

Film Producer: Rungtawan Nanthasaen

Director of Photography: Pasit Tandechanurat

Assistant Film Director: Mattanee Uajarernsup

Assistant Film Director: Wityawat Lakam
Film Art Director: Wanlop Plumsee
Post Producer: Wipawee Khirirat
Editor: Sippanart Olarnsaritkul
Editing Company: Matad
Sound Studio: Mellow tunes

Composer: Artit Vongmetta 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.