What makes conversational commerce an effective medium, and what key obstacles still exist for making conversational commerce a reality? At Spikes Asia 2019 we talked with May Seow, APAC creative strategy lead at Facebook Creative Shop.
A chat about chatbots with Facebook's APAC creative strategy lead
At Spikes Asia, May Seow, shared her views on the development of conversational commerce.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
WPP invests in Stability AI to drive brand storytelling
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Women to Watch 2024: Asma Humayun, Shiny Toy Guns
A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.
Mini-games become major league advertisers on WeChat
The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.
Gender equality is everyone’s fight—so why is ...
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.