#worldwide | Campaign Asia

Cheil Worldwide targets further acquisitions to go beyond Korea and Samsung

Apr 10, 2015

Nikki Wicks

Cheil Worldwide targets further acquisitions to go beyond Korea and Samsung

SINGAPORE - Seoul-based global creative agency Cheil Worldwide is preparing to invest in data analytics and programmatic buying in an ongoing expansion strategy through acquisitions.

Havas Worldwide Japan hires David Morgan as ECD

Sep 12, 2014

Adrian Peter Tse

Havas Worldwide Japan hires David Morgan as ECD

TOKYO - David Morgan (pictured) has joined Havas Worldwide Japan as executive creative director.

Smartphones overtake feature phones, Asian brands dominate: Gartner

Aug 21, 2013

Emily Tan

Smartphones overtake feature phones, Asian brands dominate: Gartner

GLOBAL - The introduction of affordable smartphones has started to turn the tide with worldwide smartphone sales accounting for nearly 52 per cent of mobile phones sold in the second quarter of this year, the first time smartphones have outsold feature phones, says a report by Gartner.

Burson-Marsteller names former White House communications director as worldwide CEO

Jul 20, 2012

Staff Reporters

Burson-Marsteller names former White House communications director as worldwide CEO

GLOBAL - PR firm Burson-Marsteller has appointed Donald A Baer as worldwide CEO, succeeding Mark Penn, who has held the role since 2005 and is leaving to join Microsoft as corporate vice-president, strategic and special projects.

INTERVIEW: M&C Saatchi worldwide CEO on China, chutzpah, cash acquisitions

Jul 17, 2012

Jenny Chan 陳詠欣

INTERVIEW: M&C Saatchi worldwide CEO on China, chutzpah, cash acquisitions

SHANGHAI - Campaign Asia-Pacific spoke with the man at the helm of M&C Saatchi, worldwide CEO Moray MacLennan (pictured), about what the global investment priorities for the independent agency are, how he wants to spend his spare cash, and why chutzpah is a good thing to have.

Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee

May 3, 2012

Emily Tan

Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee

SEOUL - Cheil Worldwide scored a double whammy when the agency got consumers to drink more Dunkin Donuts coffee—and memorise the brand's message—with one voice-activated coupon.