worldwide
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
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Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
The network includes 15,000 people across 90 countries.
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Cheil Worldwide targets further acquisitions to go beyond Korea and Samsung
SINGAPORE - Seoul-based global creative agency Cheil Worldwide is preparing to invest in data analytics and programmatic buying in an ongoing expansion strategy through acquisitions.
Havas Worldwide Japan hires David Morgan as ECD
TOKYO - David Morgan (pictured) has joined Havas Worldwide Japan as executive creative director.
Smartphones overtake feature phones, Asian brands dominate: Gartner
GLOBAL - The introduction of affordable smartphones has started to turn the tide with worldwide smartphone sales accounting for nearly 52 per cent of mobile phones sold in the second quarter of this year, the first time smartphones have outsold feature phones, says a report by Gartner.
Burson-Marsteller names former White House communications director as worldwide CEO
GLOBAL - PR firm Burson-Marsteller has appointed Donald A Baer as worldwide CEO, succeeding Mark Penn, who has held the role since 2005 and is leaving to join Microsoft as corporate vice-president, strategic and special projects.
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