vizeum
Agency Report Card 2021: IProspect
IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
How performance marketing and brand-building can get along just fine
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
iProspect repositions globally as full-service media agency
The agency unveiled its go-to-market after merging with Vizeum in November.
Dentsu set to merge iProspect and Vizeum in UK
The move follows an earlier combination of the two agencies in Australia, and is part of a global restructure to 'turbocharge' iProspect as a second media network to Carat.
Dentsu Aegis folds Vizeum into iProspect in Australia
A network spokesperson said the change, which also sees the departure of Vizeum CEO Ashley Earnshaw, is for Australia only.
Vizeum's woes in Asia piled up in 2019, here's why
AGENCY REPORT CARD: See Vizeum's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
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