tesla
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Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
BYD races past Tesla—surpasses $100 billion revenue milestone
BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
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The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
‘Advertising is awesome and everyone should do it’: Tesla's Elon Musk U-turns
Musk has previously said that he hates advertising but acknowledged that Tesla was often ‘preaching to the choir’.
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