publicis creative
Agency Report Card 2023: Publicis Creative
Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.
Agency Report Card 2022: Publicis Creative
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
Publicis Creative defends agency brands under unified P&L
AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.
Publicis Groupe appoints Ajay Thrivikraman as chief creative officer, Southeast Asia
Thrivikraman was previously chief creative officer for global clients, leading creative work for Publicis Groupe’s dedicated units across P&G and Tiger Beer.
Agency Report Card 2021: Publicis Creative
The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?
Can creative power Publicis’ plan B?
AGENCY REPORT CARD: The agency network has been known for years for its strong, independent creative agencies. With Power of One being the new anthem, we analyse how this sum-of-the-parts strategy fared in 2020.
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