Advertising The Work
Ad Nut
Jun 8, 2022

A picture tells a thousand father-child stories

A new print campaign for McDonald’s Philippines shows that a few good photos are all you need to tell a powerful story.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Too old for the party, too young to leave—the paradox of middle age in advertising

3 Too old for the party, too young to leave—the paradox of middle age in advertising

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

4 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Publicis scoops Coca-Cola media in North America

6 Publicis scoops Coca-Cola media in North America

Hari Raya 2025: The APAC campaigns you need to see

7 Hari Raya 2025: The APAC campaigns you need to see

VML & Ogilvy Japan names co-CEOs

8 VML & Ogilvy Japan names co-CEOs

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal

9 Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Want to optimise your digital campaign? Add some good old print to the mix
Mar 21, 2025
Éric Blais

Want to optimise your digital campaign? Add some ...

Eugene Lee steps down as McDonald's global CMO after 15 years
Mar 3, 2025
Nikita Mishra

Eugene Lee steps down as McDonald's global CMO ...

Why print is an enduring force for advertisers
Oct 14, 2024
Matthew Keegan

Why print is an enduring force for advertisers

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s
Dec 4, 2024
Staff Reporters

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s

Just Published

The world isn’t a studio Ghibli film (yet), but it’s trying to be
1 day ago
Nikita Mishra

The world isn’t a studio Ghibli film (yet), but ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.

Brands are addicted to data and it’s killing creativity
1 day ago
Upasna Dash

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The Knowledge
1 day ago
Elena Lewis

EssenceMediacom breaks $100 million mark in first ...

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.

Global adspend growth forecasts cut by nearly $20 billion due to market volatility
1 day ago
Reem Makari

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.