perplexity
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Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
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Will the rise of AI search challenge Google's dominance?
From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?
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Perplexity announces ‘timely’ AI ad features as it looks to challenge Google’s search dominance
Backed by the likes of Jeff Bezos and Nvidia, the AI-powered search engine’s ad platform promises to open new doors for advertisers.
AI search platform Perplexity names UM media AOR
EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.
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