Marianne Calnan
Aug 29, 2024

‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign

Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.

Samung: has been one of the sponsors of the Olympics and Paralympics since 1988.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

6 hours ago

Pay-to-play pitches putting fair competition at ...

VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.

7 hours ago

Ogilvy names Clare Lawson as global president of ...

Lawson is promoted from global chief client officer.

7 hours ago

Martin Sorrell on 'lack of strategy' at Omnicom and ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.

7 hours ago

India's ad watchdog partners with gaming bodies to ...

The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.