olympics2024
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How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
World Wildlife Fund spotlights global climate records in Olympics campaign
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
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Google removes AI Olympics ad after backlash: 'People are resistant'
A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.
How brands are evolving their women’s sports alliances for the Olympics
As the Olympics hit parity between men and women athletes, are marketers reflecting this shift?
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