mini
Mini and Fender hit the road for Meta's Horizons Worlds
Both virtual reality worlds make debut at Cannes Lions.
IPG expands BMW and Mini mandate to a regional remit
Extends to nine additional markets after being appointed in Japan and India in early 2021.
BBH wrests Mini China's integrated, creative business from Anomaly
BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.
Road hazards apply the brakes for you in Mini campaign
Colenso BBDO created a clever set of still-image ads to explain Mini's automatic emergency braking technology. Only one problem.
MediaMonks takes lead on consolidated BMW and Mini account
BMW has slashed the number of agencies in Europe to 'eliminate friction'.
How the best-laid purchase plans are becoming impulse buys
Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.
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