Matt Scotton
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Mar 15, 2021
How brands can win in the second 'roaring 20s'
With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative's APAC chief strategy officer explains what brands need to do to capture it.
Jul 23, 2020
How the best-laid purchase plans are becoming ...
Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.
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