media agency
Media agencies and clients must put a stop to 'dirty attention'
Marty Davies explores why a reckoning is coming for disinformation in the ad industry.
UM wins Upfield's global media account
The plant-based nutrition company spun off from Unilever in 2017, Upfield has appointed UM as its global media agency of record following a multi-region competitive pitch review.
Collective World launches 'green' media agency
Agency admits 100% carbon neutral media will "take time" and won't happen immediately.
Nestlé calls for media review in Malaysia, Singapore
Zenith is the incumbent in Singapore, and Publicis One holds the business in Malaysia.
Disney poised to call global media review after Fox takeover
OMD, Carat and Mindshare will be among those fighting for the business.
Agencies must urgently upskill talent to meet CMO needs
At Campaign360, three senior agency representatives and a "client in the hot seat" discussed how a skills gap in agency talent is leaving the door open for consultancies.
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