local brands
Why so many Western brands get it wrong when talking to APAC audiences
Too often, global brands opt for a cultural shorthand in Asia, causing misappropriation or offence through lazy use of tropes, says this design expert. Here's how to avoid it.
Can Grab, Singha's rise inspire more local Thai labels to break out in brand-conscious Thailand?
The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?
Japan’s top local brands: Toyota, Sony still tops but retailers surge
ASIA's TOP 1000 BRANDS: Uniqlo steals third spot while Muji and Aeon are among the biggest local gainers.
Korea's love for homegrown companies isn't just about national pride
ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.
Alfamart, BCA, GoJek; local Indonesian brands soar in popularity
The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
The battle between global and local brands – how to win trust with Asian consumers
McCann Worldgroup presents eight stories about Asia through the lens of the Truth about Global Brands 2: Powered by the Streets study.
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