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Nov 26, 2024

Why Bluesky is emerging as X's most promising advertising alternative

With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.

Oct 31, 2024

Instagram confesses that it lowers quality of underperforming videos

Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.

Aug 26, 2024

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

Mar 7, 2024

How X responded (again) after Meta’s worldwide outage

The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.

Feb 25, 2024

YSL Beauty deletes all Instagram content in social media stunt

The blackout will end tomorrow by announcing a new look.

Jan 14, 2024

Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?