growth
Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
Going the distance during a downturn: Building brands of tomorrow
Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.
Five areas to improve client-agency relationships
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
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IPG posts nearly 10% growth in Q1, updates 2022 forecast
The holding company has changed its reporting segments to emphasize “integrated, multi-agency services.”
YouTube’s ad revenue growth rate decelerates substantially in Q1
Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.
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Discovery+ exceeds expectations in India
Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.
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