fwd
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FWD partners with VMLY&R for a mental health campaign with a twist
The upcoming campaign by FWD Takaful takes on the stigma of mental health conversations in Malaysia, as well as the pitch process faced by agencies.
Lessons from an insurance brand’s refresh
FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.
Grey wins FWD Singapore business
Agency wins insurer's business after 19-agency pitch in which incumbent DDB did not participate.
Don't blame short attention spans for unengaging content
FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.
FWD invites customers to take the plunge
Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.
Cooking with data
Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.
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