exchange
WPP exits AppNexus in sale of ad platform to AT&T
AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.
OPINION: Drivers of change and the advertising company of the future
Saurabh Sharma, planning partner at Ogilvy & Mather Beijing, documents three changes in marketing communications that he has witnessed since he started his advertising career almost twelve years back, almost equally divided between India and China.
VeNA and BrightRoll sign digital video agreement for Australia and New Zealand
AUSTRALIA - Online video and social advertising network Vena has signed an exclusive agreement with digital video advertising service provider Brightroll.
Dylan He steps up as CEO of Vivaki Exchange
BEIJING - Vivaki China has promoted its long-serving general manager Dylan He to CEO of Vivaki Exchange.
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