VeNA and BrightRoll sign digital video agreement for Australia and New Zealand

The agreement makes Brightroll's Exchange (BRX) inventory available to marketers and agencies in Australia and New Zealand via Vena. 

The deal will also accelerate BRX's presence in Australia and New Zealand, where it is currently ranked seventh by Comscore in terms of unique visitors. Vena is ranked fifth. 

"The deal with BrightRoll is instrumental to VeNA across Asia-Pacific in terms of our market reach," said James Zipeure, Vena’s chief operating officer. "We expect mobile video to explode, with estimates that a third of all people who access mobile internet are watching video."

This figure is expected to increase by a CAGR of 20 per cent over the next three years, he added.