consumer trends
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Is Gen Z rewriting the marketing playbook?
Born into a world of unprecedented access and excess, Gen Z is reshaping the rules of engagement. Brands now face the realities of cancel culture, fleeting attention spans and a demand for authenticity. But are today’s challenges really so different from the past?
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
Consumers in Asia are losing trust in media
Consumers in Asia may once have been largely credulous, but scepticsm is growing. Trust in media is slipping, particularly in India and Japan.
Five things you need to know about: Footfall
Bruce Wells (pictured), global CEO of retail performance at mystery shopping and ViewsCast at Synovate, explains why footfall or customer counting has become a necessary tool for marketing agencies.
Are consumers really the new media owners?
The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? We've asked two digital experts, a PR director and a creative head for their opinion.
CTR Market Research: China adspend to grow 10 per cent in 2010
BEIJING - China will see a 10 per cent growth in adspend in 2010 compared to 13.5 per cent (US$74 billion) last year, according to CTR Market Research.
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