Media News Opinions
Lai Ee Na
Mar 19, 2010

Consumers in Asia are losing trust in media

Consumers in Asia may once have been largely credulous, but scepticsm is growing. Trust in media is slipping, particularly in India and Japan.

Consumers Trust

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Related Articles

40 Under 40 2024: Sofia Yip, Edelman
Jan 20, 2025
Staff Reporters

40 Under 40 2024: Sofia Yip, Edelman

UM extends media agency remit with the Australian Government
Aug 14, 2024
Staff Reporters

UM extends media agency remit with the Australian ...

Shashi Sinha to get AAAI Lifetime Achievement Award 2023
Oct 25, 2023
Campaign India Team

Shashi Sinha to get AAAI Lifetime Achievement Award ...

Agency Report Card 2023: UM
The Information
Mar 27, 2024
Staff Reporters

Agency Report Card 2023: UM

Just Published

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation
10 hours ago
Staff Reporters

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

Too old for the party, too young to leave—the paradox of middle age in advertising
10 hours ago
Alison McKinnon

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
11 hours ago
Aulia Masna

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

Why the adtech ecosystem continues to struggle with consumer data
14 hours ago
Ravi Balakrishnan

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.