consolidation
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Differentiate or die: Have advertising agencies lost their distinctiveness?
It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again?
Is consolidation the inevitable path forward for the Indian OTT market?
SOUNDING BOARD: We ask experts to delve into the factors shaping the future of OTT in India, exploring whether collaborations or innovative disruptions will define the OTT industry in the coming years
Are global pitches that consolidate media partners a sign of things to come?
Industry leaders expect more multimarket brands to streamline agency support.
Dentsu Australia merges Isobar under Merkle and BWM
Five months after growing Isobar's offering in Australia with the addition of Accordant, the agency has become the latest target of consolidation.
In a rough 2020, incumbents and upstarts took divergent M&A paths
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
Starcom chief: “Nobody wants to work with a cloud over their head”
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
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