attention metrics
The Information
May 5, 2023
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
Jul 27, 2021
Attention: How far away is it from becoming the ad industry's currency?
Attention-based metrics are heralded by advocates as a panacea to digital advertising's transparency issues, promising to remove the guesswork from metrics and prove true effectiveness. What is standing in the way of attention becoming mainstream?
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