Yannick Bolloré: A culture of collaboration, not competition

Yannick Bolloré: A culture of collaboration, not competition

Marketing
Collaboration is one of the key foundations for creativity, not just with external partners but internally too, with different disciplines or regions working together to reach a common goal, Yannick Bolloré, chairman and CEO of Havas Group, says. This is the last essay in our series by global agency chiefs ahead of Cannes Lions.
John Wren: People are still the backbone of our industry

John Wren: People are still the backbone of our industry

Marketing
They may be in the business of creativity but how do the network chiefs foster and maintain a creative culture throughout their empires? The chairman and chief executive of Omnicom explains his approach in this essay—the first in an exclusive series by global agency chiefs ahead of Cannes Lions.