Staff Reporters
Jun 7, 2012

Women to Watch in Asia-Pacific marketing

While a number of countries in the region have been slow to welcome women to the top tier of the workforce, there is no shortage of female marketing professionals who have demonstrated both ambition and ability. Here, Campaign presents a selection of women who stand out for their achievements so far—and their potential to go further. In addition, we present words of wisdom from a few who have already reached the top of their game.

Nayantara Bali<br>VP Asia, male grooming, P&G<br><br>
Having joined P&G India in 1988, Bali has worked her way up through a broad range of categories to lead iconic brands such as Gillette and Old Spice.<br><br>
A graduate in economics from Madras University, Bali is widely recognised as a marketing expert and has judged for and contributed insights to high profile regional marketing forums like the Festival of Asian Marketing Effectiveness and Spikes Asia.<br><br>
As an astute female marketer, Bali’s approach has helped change male consumer behaviour in India. She is noted for having led Gillette’s award-winning ‘Women Against Lazy Stubble’ (WALS) movement, which drew on female preferences to provoke reluctant men into taking better care of their appearance.<br><br>
Chris Thomas, chairman and CEO of BBDO AMEA and chairman of Proximity Worldwide, describes her as exercising  bold thinking backed by strong discipline. “She creates an environment among her teams that nurtures talent and great work,” he says.

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