May 17, 2016
The effective use of wit in design: The Partners
Brand consultancy The Partners recently launched a new edition of 'A Smile in the Mind', published by Phaldon, which displays more than 1,000 examples of 'witty thinking' in branding and design. Released 20 years after the original edition, the new version is co-authored by The Partners executive creative director Greg Quinton and writer Nick Asbury. Phaldon has graciously shared a collection of the book's examples, many from Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Nov 25, 2011
The Partners opens regional hub in Singapore
.jpg&h=268&w=401&q=100&v=20170226&c=1)
+6.png&h=268&w=401&q=100&v=20170226&c=1)
Jan 7, 2025
Hakuhodo and DY Media Partners merge in Japan
Just Published
The Information
1 day ago
Mark Read on WPP’s creative agencies slump, big ...
CEO dismissed idea WPP might sell AKQA in Campaign interview.
1 day ago
40 Under 40 2024: Yong Ping Loo, TBWA
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
1 day ago
Hakuhodo announces new leadership in planned transition
A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.