Ad Nut
May 5, 2020

Snickers tweaks its tagline for the WFH era

BBDO Guerrero instigated a social-media campaign making light of the ways 'you're not [something] when you're home' instead of at the office.

Snickers and BBDO Guerrero have offered up a crisis-appropriate variation on the brand's well-known tagline, 'You’re not you when you’re hungry”. The series of social posts encourages people to stick with WFH by pointing out workplace pet peeves they don't have to worry about right now, under the tagline "You stay you when you #StayHome." 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

22 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

22 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

22 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.