Data Media
Jenny Chan 陳詠欣
Feb 26, 2015

Real Madrid is the most popular club in China...online

Mailman Group's Red Card 2015 indexed the engagement ratings of global football teams across China’s football-obsessed digital landscape. Real Madrid is the highest ranked club, narrowly beating Spanish rival FC Barcelona. The data assesses seven key performance metrics including social following and online buzz across China’s major networks such as Sina and Tencent Weibo, Netease, TMall, Weishi and WeChat. Key questions the report answers are: What new revenue streams have football clubs started creating this year? Which club drives the most sales on Tmall? And which European team or World Cup nation is most successful in China right now?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

4 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

5 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

7 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Lunar New Year goodies: APAC's Year of the Snake campaigns

8 Lunar New Year goodies: APAC's Year of the Snake campaigns

Moves and wins roundup: Week of January 20, 2025

9 Moves and wins roundup: Week of January 20, 2025

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

10 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

Related Articles

Real Madrid capitalises on China popularity with official Tmall store
Jul 27, 2015
Jenny Chan 陳詠欣

Real Madrid capitalises on China popularity with ...

Real Madrid retains place as the most valuable club brand in football
Aug 2, 2020
Campaign India Team

Real Madrid retains place as the most valuable club ...

Douyin scores for football leagues
Jan 17, 2020
Surekha Ragavan

Douyin scores for football leagues

European football clubs pave way into China for brands: Mailman Group
Feb 27, 2013
Emily Tan

European football clubs pave way into China for ...

Just Published

Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness
1 day ago
Staff Reporters

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

UM launches Full Colour Media with a focus on brand-building and growth
1 day ago
Anup Oommen

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

Campaign Global Agency of the Year Awards 2024: Don't miss the February 18 deadline
1 day ago
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

The 'laziest influencer' makes cleaning effortless—literally
1 day ago
Ad Nut

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.