football

3 days ago

How Asia is redefining football fandom for the digital age: Report

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Feb 6, 2025

Japan Airlines campaign ropes in Liverpool football stars

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

Nov 10, 2023

A view from Dave Trott: Play the advantage

The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.

Aug 23, 2023

Women's World Cup: seeing is not the same as believing

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

Aug 18, 2023

Tourism Australia congratulates England in Women’s World Cup ad

The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.