"Read to feed" fun reading day for NGO Heifer Hong Kong
To celebrate the annual World's Book Day, anti-poverty NGO Heifer Hong Kong organized a ‘Read to feed’ fund-raising event, which took place at Hollywood Plaza, Diamond Hill, on 20 April. The day featured booth games, ethnic dancing, paper-cutting art workshops, book sales and a panel talk where kids and their parents could share the fun of reading. The event raised funds for impoverished families in rural China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Mark Read on WPP’s creative agencies slump, big ...
CEO dismissed idea WPP might sell AKQA in Campaign interview.
40 Under 40 2024: Yong Ping Loo, TBWA
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
Hakuhodo announces new leadership in planned transition
A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.
How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.