Staff Reporters
May 15, 2020

Photos: Mindshare holds its own DMA awards ceremony

Campaign wasn't able to host a ceremony for the Digital Media Awards this year, so Mindshare China threw its own celebration of its wins.

As this year's Digital Media Awards unfortunately had no gala awards ceremony (we announced the winners Wednesday morning), Mindshare decided to host its own internal celebration after finding out that it won the Agency of the Year title and several other awards. 

The celebration was held in Shanghai, with staff members from Beijing and Guangzhou joining remotely to be saluted—with glasses of colourful glitter in lieu of trophies—by Amrita Randhawa, APAC CEO and executive chair of Mindshare Greater China.

“Knowing there was no ceremony this year, we wanted to take a pause in what has been a tough year so far to recognise our amazing teams doing great work for brave clients," Randhawa said. "Just as we have adapted on so many things, some glasses, glitter and video conferencing allowed us to mark being Campaign Greater China’s Digital Media Agency of the Year for the fourth consecutive year!”

Please take some time to peruse the full winner list from the Digital Media Awards, which will lead you to detailed writeups about all of the gold-winning campaigns and individual/team winners. 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

4 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

4 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

4 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.