Nov 17, 2013

Nickelodeon turns Changi Airport into SpongeBob SquarePants playground

Nickelodeon, a unit of Viacom Inc., in collaboration with Changi Airport Group, has brought a SpongeBob SquarePants-themed Christmas experience to Singapore, touting it as the American animation property's first airport collaboration in Asia. From 15 November to 5 January, Changi visitors can discover the world’s tallest SpongeBob SquarePants’ Giant Pineapple House and a SpongeBob SquarePants Super Bouncy Playground.

Just Published

1 hour ago

40 Under 40 2024: Swyn Evans, Zeno

Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.

1 hour ago

Happy Lunar New Year from Campaign Asia-Pacific

The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.

2 hours ago

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

2 hours ago

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.