Data Media
Adrian Peter Tse
Aug 4, 2015

Mobile drives 20% annual increases in online video consumption

A new report by ZenithOptimedia and Newcast finds that the amount of time people will spend consuming online video each day will increase by 23.3 per cent in 2015 and by a further 19.8 per cent in 2016 (global averages). The study also includes online video forecasts and consumption trends for several countries in Asia-Pacific, detailed here.

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.

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