IN PHOTOS: BT uses London Underground party theme to treat top customers at Rugby Sevens
The recent Hong Kong Rugby Sevens was not only a major international sports event, but also a popular fun day out for companies and brands to entertain local and overseas VIPs. British Telecom adopted the London Underground as the theme for its suite, where, according to the company, top customers enjoyed an atmosphere to rival the infamous South Stand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Why Snap’s creative chief is doubling down on ...
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Women to Watch 2025 is now open for entries
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.
Retail media in ANZ is maturing beyond performance ...
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
Droga5 names Tara Ford London CCO as global ...
During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.