Staff Reporters
Sep 5, 2012

DATA POINTS: Olympics social-media infographic

Waggener Edstrom created this infographic (presented in English and Chinese) discussing Weibo and Twitter mentions of the Olympics sponsors before, during and after the London games. As the results underscore, the most significant spikes in social-media volume occur around negative posts. Therefore brands "must be prepared to address, engage and participate in the conversation to mitigate negative sentiment", according to the agency.

Click to enlarge the graphic to full size. For more observations about these data, see this <a href=blog post by Madhu Nair, Waggener Edstrom's senior measurement analyst." />

Click to enlarge the graphic to full size. For more observations about these data, see this blog post by Madhu Nair, Waggener Edstrom's senior measurement analyst.

Click to enlarge the graphic to full size. For more observations about these data, see this <a href=blog post by Madhu Nair, Waggener Edstrom's senior measurement analyst." />

Click to enlarge the graphic to full size. For more observations about these data, see this blog post by Madhu Nair, Waggener Edstrom's senior measurement analyst.

Click to enlarge the ...
Click to enlarge the ...

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