Nov 25, 2013
DATA POINTS: Defining China's emerging middle class
The "middle class" is America's favorite socioeconomic group, as well as China's. But the class-defining criteria are as different as cheese and butter. In the US, eight income-led factors define middle class, while in China, according to a ZenithOptimedia study, "middle class" is more of an attitudinal thing. For example, spending habits in the mainland are for outward-facing badges of success versus money spent on private education and kitchen refittings in the West.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20170226&c=1)
Nov 29, 2023
Why class is culture and we should celebrate both
Dec 22, 2017
Asia's middle-class is growing and you need to adapt
Feb 12, 2025
The fight for EV dominance in China
Just Published
25 minutes ago
1000 Media: Can Nas Daily’s storytelling magic ...
Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.
8 hours ago
Delicia Tan adds Singapore to remit in Edelman ...
Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.
9 hours ago
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
9 hours ago
'The holding company model has been broken for a ...
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.